There are quite a few websites now that seem to forget that not
everyone has the faster internet connection going.
Some websites feel that having flash and all the most modern things
means that it is the best thing for the customers. In some cases it
means that a customer may leave the site even before the actual
content is loaded because of how long it takes to actually load the
home page. The other issue with some of the modern pages is they
aren’t even compatible with the mobile devices. Not every device
has flash as part of the system. We use a Blackberry for work and we
have found that there are a number of sites that we don’t see
anything due to flash/java not being part of what we have.
Websites need to ensure that they are compatible to a number of
devices both desktops, laptops, tablets and mobile devices. Making
sure that it just works on the latest and greatest doesn’t mean
that it is going to work for everyone and that is something to
consider. When you are designing a website try and get a few people
to test it using different devices before it goes public. To ensure
that a website is compatible with mobile devices there are tools that
can help with that. This is the one that I have used and found that
it is pretty simple to use.
https://www.google.com/webmasters/tools/mobile-friendly/
It gives you a score and also a list of things that you might or
should consider fixing to make your site mobile friendly.
Another tool that I have used is
https://developers.google.com/speed/pagespeed/insights/
which is a page speed test. This will help you see how quickly your
page will load on both mobile and desktops. It gives you a score out
of 100 and a list of things that you should or might want to consider
fixing. Being able to preform these tests will help you see some of
the issues that someone using your website might come across.
These are just two of the different tools that are out there for
helping ensure that a website is user friendly. As a business you
want to ensure a potential customer experience is good on your
website as in some cases your website will be the only thing a
potential customer sees. If they run into too many issues navigating
the site they may avoid you as a business due to the issues that they
dealt with.
Remember, your website is how a lot of potential customers will
evaluate you as a business. If you don’t have a good experience on
your website they may never give you a chance to be a business they
use.
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