It is amazing how
many people have told us that our website is out of date and old.
Yes, I admit that
our website doesn’t have all the bells and whistles that some other
sites have, but we are happy with our site. The goal of our website
is to communicate what we do and not with a lot of flash or things
that will distract from the main message. I know that there are
going to be people that say we need all the latest and greatest
things, but what they aren’t checking is if we are happy with our
site.
A couple of the
other things that people aren’t understanding that the fancier our
website is the more questions we get asking about designing and
managing websites. For a lot of people once you say that you are
either in IT or you do Technical Writing they figure that you will do
websites for everyone. There are a lot of people that design and
manage websites and we want to leave that focus to them. Another
thing that we are doing is ensuring that our website is safe and is
harder to hack and install the latest and most problematic hostage
wear on. Some platforms as so easy for hackers to attack and we want
to ensure that our website isn’t set up so that is extremely
attractive to those individuals.
Every website is
designed with a purpose and knowing what the ultimate purpose of the
website can make a big difference. I understand that a lot of the
marketing people will say our website is old but that is fine with
me.
It is always
interesting when people look at our site and they mention that they
liked how simple it was and easy to find things on. Of course, these
are some of people that we like working with because they also don’t
want the bells and whistles that are not always needed. We like the
KISS principle when it comes to our website as it makes it a lot
easier to manage and we can do it ourselves. Yes, we could add more
flash to the website but that isn’t what we want our site to look
like.
We also recently did
a booth at a Small Business Forum and one of the feed backs we got
from a marketing person was that our brochures were mostly text and
didn’t have a lot pictures in it. Yes, our handouts were a lot of
text but that again is what we wanted for our booth. No, it wasn’t
the tri-fold pages they were basic pages but they gave you the
information about us. Sure brochures have their place and I
understand that and maybe we could have had more pictures on our
pages but then the number of pages would have increased and the
message would have started to disappear.
Our website and even
our handouts were designed to work for us, so that we can communicate
our message. We are simple and skilled people that enjoy working and
are not going to make people use the latest and greatest features or
equipment if it isn’t what is needed.
