Benefits of loyalty cards or membershps

Recently I discovered one of the benefits of having a loyal card for a grocery store. I have also heard from others that they have experienced the same benefit and it does make me happy hearing that this is now happening.

What I am talking about it getting an email about a specific food or item that is being recalled that you have purchased. Sure in some ways it may feel like the store is being nosy and checking to see what you purchase but then there is the benefit of it being in their system.

I have loyalty cards from a number of the stores that we frequent because I figured if I can get some sort of bonus that makes shopping there a little nicer. Most times I will get my card scanned by the cashier to see if I have earned any points during that visit and also to see what the point total is for that specific store. What I didn’t realize is some of the benefits that scanning the card even when I am only purchasing one or two items. The benefit that I received recently was an email from a store letting me know about a food recall on a product that I had recently purchased. At first I wasn’t too sure about this but then I realized that yes it can be a real benefit to receive this type of email.

The message I received was:

“Please be advised that a public safety notice has been issued on select units of xxxxx.

You are receiving this notice because your records indicate you purchased this product.

Click here for full details about this recall.”

I was very happy to receive this recall because it meant that I could double check the recall to ensure that the item I had purchased was either in the recall or it wasn’t in the recall. In my case the item wasn’t in the recall as it was just a specific date. For me I had heard about the recall the evening before I received this email because I also get all the food recalls from the Canadian Food Inspection Agency due to having the various food allergies that I have. Not everyone gets the food recalls from the agency so at least when the store lets you know you can check what you purchased.

I didn’t know that I would receive this type of email as a benefit from using my loyalty card but now that I have it lets me know how important it is for me to have that card scanned each time I do some shopping at the grocery stores.